An agency brings a person, Bobbi does the weekly work
Both lighten the load, but at a very different scope and a very different price.
A social media agency in a sentence
A team of professionals who run your social media for you: strategy, a content plan, captions and images, often photo and video shoots and paid advertising too. The work starts with a kickoff meeting and continues as a monthly contract.
Bobbi in a sentence
A social media employee. Bobbi reads your website and your photos, plans the week, writes the posts in your voice, picks a photo for each one and publishes to Instagram and Facebook after your approval. You can start the same day, with no contract to negotiate.
What you are actually paying an agency for
The monthly fee does not go into writing the captions. It goes into a person's time: meetings, briefs, planning, shoots, rounds of approval and reporting. For a larger company that is worth the money, because someone owns the whole picture and answers for the results. For a small business the same invoice often means more money going into social media than is currently coming back out of it.
The other difference is pace. With an agency, content appears in agreed cycles: brief, drafts, comments, approval. Your time still goes into it, just at a different stage. With Bobbi the week is waiting for you already, and reading and approving it takes 15 to 30 minutes.
Credit where it is due: a good agency learns your voice and writes in it, exactly as Bobbi aims to, and delivers posts finished so you do not have to check them. On top of that, a person does things Bobbi does not do at all: shooting and editing material, planning campaigns, running paid advertising, and sitting with you working out where your communication should go next. If that is what you are looking for, no tool replaces it.
What you get from each
The honest split of the work, task by task.
| Task | A social media agency | Bobbi |
|---|---|---|
| Monthly price | Typically hundreds or thousands of euros | Tens of euros |
| Plans your week's topics | Yes, a person does it | Yes, a full week ready ahead |
| Writes posts in your voice | Yes, once it has learned your style | Yes, from your website and past posts |
| Gets to know your business | In kickoff meetings and from your materials | Reads your website, photos and past posts |
| Photo and video production | Yes, often the main reason to hire one | No, you use your own photos |
| Campaigns and paid advertising | Yes, plans and runs them | Not itself, but a Bobbi post can be promoted in Meta's own tools |
| Finishes the posts | Yes, you get finished work | Drafts are finished, but you approve them |
| Publishes automatically | Yes | Yes, after your approval, at times optimized for your followers* |
| Time from you | Meetings, briefs and rounds of comments | 15 to 30 minutes a week |
| Help when something breaks | A named contact who knows your business | A person answers, and a fix has at best been made within the hour |
* Needs at least 100 followers on Instagram. Before that, Bobbi uses proven posting times for your industry.
We checked the details about the other tools in September 2026. Features and prices change, so confirm the latest on each provider's own site.
Which one should you pick?
It comes down to whether you need a marketing partner or a steady stream of posts.
Choose Bobbi if
- What you mainly need is posts appearing steadily, including in your busy weeks
- You want posts built from your own photos, without separate shoot days
- Your social media budget is tens of euros a month, not hundreds
- You want to start today, with no kickoff meeting and no contract period
Choose an agency if
- You need strategy, campaigns and advertising under one roof
- You want professional photo and video production
- You want finished content you do not have to review yourself
- Your budget has room for a monthly cost in the hundreds or thousands
Bobbi vs an agency, asked and answered
What does a social media agency cost?
It varies with your market and the scope of the service, so treat any figure as a starting point. The lightest monthly packages, a handful of posts a month, tend to start in the low hundreds, and once content production, shoots and advertising are included the monthly fee easily reaches a thousand or more. Those brackets come from the Finnish market, which is the one we checked, and your local rates may differ. Always ask the agency directly, because packages and pricing change.
Do I get a content strategy from Bobbi?
You get a content strategy in the sense that matters day to day: Bobbi decides which topics get published, in what proportion and when, based on your business, your industry and the coming season. That is not the same as a marketing strategy, where a person works out your audiences, your pricing message and the year's campaigns with you. If you need the latter, you need a person.
What does an agency do that Bobbi does not?
It shoots and edits material, plans and runs ad campaigns, does competitor analysis and reports on results, and thinks about your communication as a whole rather than as this week's posts. An agency also finishes the posts for you, whereas Bobbi asks for your approval before anything goes out. There is a nuance on advertising too: Bobbi does not plan or run campaigns, but a post Bobbi published can be promoted in Meta's own tools like any other post.
Can I move from an agency to Bobbi?
You can, and in practice the switch is light. Bobbi connects to your Instagram and Facebook through Meta's official interface and reads your past posts from there, so the style built with the agency is not lost; it helps Bobbi learn your voice. It is worth looking at which part of the agency's work you actually needed. Try Bobbi free for seven days, make your first posts and compare them to what you have been paying for.
See what Bobbi would do with your business
Paste your website and Bobbi runs a quick, free analysis of how your business comes across online. You will see where you already shine and where the easy wins are. And if you want to talk it through afterwards, you can book a short call with us right from the results.
Takes about a minute. Free, no account needed.