What these businesses share
The trades differ, but the social media problem in them is the same.
Social media is someone's side job
Nobody does it full time. It happens in the evening or between customers, and in a busy week it is the first thing to go.
There is more to tell than gets told
Finished work, something new in the range, the question you hear every week. There is material for posts every week, and none of it asks you to be a photographer.
Trust builds gradually
Social media rarely closes a sale on its own, but it is where a customer checks the basics: what you do, what the work looks like, and whether you are still going. An up to date account also answers a lot of questions for you.
Find your line of work
Each guide covers the post ideas for that trade, a posting pace that fits it, and the seasons worth planning for.
Your trade is not on the list. Does that matter?
It does not. These guides are examples, not a definition of who Bobbi suits. Bobbi does not pick an industry for you from a list; it reads your website to work out what your business offers and to whom, and builds the plan from that. In practice a florist, a garage, a physiotherapist, a cafe, a building firm and a boarding kennel each get their own kind of plan, even though none of them has a guide page here.
Bobbi is built especially for small businesses where there is neither the time nor the energy for social media alongside everything else. Your line of work is not the deciding factor, and a thin photo library is no barrier either: Bobbi suggests an image for each post even when you have none of your own, and its own graphics are coming. Bobbi fits worst if your customers are not on Instagram or Facebook at all, or if you want to craft every post yourself from start to finish.
The quickest way to check is to let Bobbi look at your site and suggest what your business could post.
See what Bobbi would suggest for your business
Paste your website and Bobbi runs a quick, free analysis: what your business offers, to whom, and what would be worth posting about it. Your trade is worked out from your pages, whatever it is.
Takes about a minute. Free, no account needed.